Bermuda Tourism Authority (BTA), the official destination marketing organisation for the island of Bermuda, has appointed MMGY Hills Balfour as its in-market representative office for UK and Europe.
As representation specialists with over 20 years? experience, MMGY Hills Balfour will implement an integrated PR, marketing, MICE and social media strategy for Bermuda including creative strategy, media buying and research. The London-based agency will adopt a data-driven approach combined with compelling storytelling to strengthen destination awareness and increase intent to visit Bermuda from the UK.
Bermuda is currently on the UK?s government?s green list, allowing British travellers to visit without the requirement to quarantine on return providing they are double vaccinated.
Charles Jeffers II, CEO at Bermuda Tourism Authority, stated: ?We are delighted to be working with MMGY Hills Balfour to promote Bermuda in the UK. The introduction of British Airway?s London Heathrow to Bermuda route earlier this year opens us up for expansion into the European market and we are confident that this partnership can help us in leveraging the opportunities that emerge. MMGY Hills Balfour?s?exceptional team?brings a?wealth of experience to the table, and we look forward to developing?a successful?partnership with them.?
