With the uncertainty of Brexit and the pound continuing to be turbulent, research by Club Med has revealed that Brits are much more money conscious when booking ski holidays.
The report reveals that value for money is the overall most important factor when choosing a destination and resort, with almost half (44%) of people surveyed saying that they choose a resort based on value for money, 22% want to have all their amenities on site, and almost one-in-five (18%) opt for luxurious accommodation.
France comes out on top in the research for being the best value country for skiing and snowboarding. The resort where holidaymakers spend the least outside of accommodation is Morzine in France (?452 per person) whilst St Moritz proved to be the destination where people spend the most outside of the accommodation at ?770 per person.
When it comes to spending habits on winter sports holidays, on average, people spend the most amount of money on food and drinks (?577), followed by ski and snowboard equipment (?283), transport (?271) and apr?s-ski (?267).
In 2018, 17% of Brits surveyed said that they stayed in an all-inclusive resort and the findings from this year?s ski report reveals that that figure has risen to 29% ? a 70% year-on-year increase ? with the research showing that the all-inclusive model has become the most popular accommodation type for ski and snowboard holidays.
Around two-thirds (61%) of people said they are more likely to book an all-inclusive holiday in light of Brexit ? an increase of 190% compared to the research commissioned this time last year.
Estelle Giraudeau, managing director, UK and Northern Europe at Club Med, comments: ?Given the current socio-economic situation, it appears that more people than ever before are wanting to book this type of holiday.?
