Blackpool credit Sky Shots Karl Houghton

Blackpool launches “Know Before You Go" campaign ahead of reopening

As Blackpool is preparing to reopen for tourists, VisitBlackpool has unveiled a Know Before You Go online platform to give visitors an insight into various measures to ensure travellers' safety and enjoyment. 

Many of the resort’s major attractions, hotels, restaurants and bars will be allowed to reopen on July 4.

One of the resort’s big attractions, Blackpool Zoo, was the first to open its doors on June 29. That will be followed this weekend with the opening of Blackpool Pleasure Beach, part of The Blackpool Tower, the SEA LIFE Centre, Madame Tussauds, piers and amusement centres along the famous Golden Mile.

The Know Before You Go section on the VisitBlackpool.com website provides detailed information on what hotels and attractions are putting in place to meet government guidelines around hygiene and safe distancing. These include reduced capacity, allocated time slots, managed queuing areas, enhanced cleaning regimes and extensive staff training.

All of Blackpool’s tourism businesses are being encouraged to sign up to VisitEngland’s new We’re Good To Go industry standard which is aimed at giving visitors the confidence that all guidelines are being adhered to. Within hours of it being launched, a number of Blackpool’s key attractions had already secured the accreditation.

The Know Before You Go advance guidance includes:

-  Comprehensive information on what each of the attractions has put in place to keep visitors safe including new ticket booking information

-  Descriptions of the way in which hotels, bars and restaurants are being remodelled to ensure a COVID-safe environment

-  Advice on how visitors can enjoy Blackpool’s open spaces and avoid social distancing problems, as well as reminders to keep the resort’s promenade and beaches litter-free

-  Information on additional safety measures that have been put in place to reassure visitors including a new cashless PayByPhone app that means users can pay for parking across most council car parks without leaving their vehicle to queue at pay machines.

Commending the initiative, Cllr Gillian Campbell, cabinet member for tourism and culture, said: “It has been unimaginably difficult to ask our visitors to stay away during the lockdown. During that period, our tourism businesses have been busy preparing for reopening.”


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