The group is introducing four brands into the Japanese market, marking its national debut since its inception in 1994.
Partnering with Wealth Management Group, Dhawa Yura and Garrya Nijo Castle have opened their doors earlier this month, with Banyan Tree Higashiyama and Banyan Tree Ashinoko Hakone joining the portfolio by 2026. The former will open with 52 luxury rooms in spring 2024, situated in the Gion and Higashiyama district of Kyoto. Banyan Tree Ashinoko Hakone is currently slated to open in 2026, adjacent to Lake Ashino.
A separate partnership with Terraform Capital will see a newly-built Cassia Hiradu welcome guests in the ski resort of Niseko in spring 2025, minutes from the Hirafu slope. It will have 50 keys for the resort and 113 for residential accommodation.
?We are pleased with our strategic entry into Japan, in line with the government's recent decision to ease international tourism into the country. Just in time to announce the openings of Dhawa and Garrya, in addition to the new partnerships that will expand our multi-branded portfolio. Kyoto is an unmistakable great start for Banyan Tree Group's foray into Japan, with its natural healing springs, vast history, and abundant culture,? said Mr Eddy See, President and Chief Executive Officer, Banyan Tree Group.
?Our four new upcoming locations and beyond will provide signature standards of service and diversified programming that will serve as a benchmark for all future Banyan Tree Group locations in Japan.?
