The tailor-made operator's exclusive, invitation-only Audley Private Concierge label has commissioned market research into the booking habits and trends evident among high net-worth individuals (HNWIs), with promising insights for luxury sellers.
50% of HNWIs plan to take two or three international holidays in the next year. Only 3% have no intentions of travelling abroad.
Younger individuals appear to be more inclined to head abroad; 12% of 18-to-34-year-olds and 15% of 35-to-54-year-olds plan to travel six or more times. That figure is almost halved (8%) for over-55s.
Despite the variety in intention, almost two in three HNWI households (64%) spend over £40,000 annually on travel. More than two-thirds (69%) spend over £25,000 per person.
Again, younger individuals appear to be more willing to stretch their pound and splash more on travel: 40% of 55-and-overs spend less than £9,999; 15% of 18-to-34-year-olds spend more than £50,000 per person.
High net-worth clients suggested they value exploring new destinations (55%) and relaxation (51%) most when travelling.
Sustainable travel ranks in the top three most important holiday considerations for 17% of HNWIs, not far off general clientele where the figure sits at around 14%.
Nick Longman, Audley Travel's CEO, said, "The importance of knowing a client's preferences is at the heart of the Audley Private Concierge offering, with each client matched with a Private Travel Manager.
"This relationship continues to develop as they create more trips together, so they will be able to anticipate the client's needs and proactively inspire their future travels with fully personalised experiences that go far beyond the ordinary, supported by the expert knowledge from our large team of destination specialists."
