After phone lines opened and itineraries went on sale at 8 am on October 9th, 2024, Ambassador Cruise Lines saw trade sales shoot up by 88% and sales reach the cruise line's peak since its inception
The cruise line's CEO, Christian Verhounig, described the programme's launch as "a phenomenal achievement," saying it proves "how popular Ambassador’s offering has become with new-to-cruise customers and seasoned cruisers alike, courtesy of our inflation-defying prices."
Ambassador has noted increased demand for premium cabins, notably in the balcony and suite categories, and longer itineraries.
2026/27's 'Smaller Ships, Bigger Season' programme spans sailing dates from April 3rd, 2026 to March 29th, 2027, when the cruise line will sail 84 itineraries, calling at 146 ports (27 of which are new-to-brand) along the way.
Concluding, Christian added, "Since Ambassador was founded, we have cemented our position as the preferred cruise company for thousands of people - indeed, 94% of those that sail with us would recommend us to friends and family.
"It’s especially gratifying to see that more than half of bookings in 2026/27 come from repeat guests, a clear testament to the unique blend of maritime tradition, guest-focussed innovation and continuous product improvements that are at the heart of everything we do."
