The ship is set to sail from Newcastle Port of Tyne, with CEO Christian Verhounig welcoming the second ship to the fleet.
Ambassador Cruise Line has launched its second ship, Ambition, at an official Gala event hosted by CEO Christian Verhounig and Godmother Shirley Robertson OBE.
The ship's first guests are set to depart from Newcastle on May 12th, 2023 for its maiden voyage to Dundee before seeking sunnier climates on a 14-night 'Hidden Gems of France and Spain' inaugural sailing.
Ambition's launch sees the cruise line sail from eight different UK departure ports: London Tilbury, Newcastle Tyne, Dundee, Edinburgh Leith, Falmouth, Liverpool, Bristol and Belfast.
On its inaugural season, the ship will visit 29 countries, calling at 91 ports en route.
Christian Verhounig, CEO of Ambassador, said: "Ambassador has, in the short time it has been in operation, firmly established a unique premium value offering within the cruise sector. We have long been looking forward to celebrating the official launch of our second ship, Ambition, alongside Godmother Shirley Robertson and guests, partners and friends of Ambassador Cruise Line.
"Adding another ship to our fleet is evidence of the strength of both Ambassador and the wider cruise industry, showing the support we have received and demand we are experiencing ahead of what’s set to be a buoyant season."
At the official naming ceremony, Verhounig added: "Thank you to our trade partners, who are such a great support of Ambassador, and whose work we appreciate so much."
Ambition's Godmother, double Olympic Gold medallist Shirley Robertson OBE, co-hosted the Gala event, adding: "I can’t wait for guests to discover the joys of cruising on board Ambassador’s second lady of the sea, Ambition. Ambassador’s undeniable passion for exceptional service and drive to look for sustainable options at every opportunity mean that it’s a fantastic British company, and now that the launch of Ambition brings departures from eight regional ports, more people will be able to experience the ‘warmest welcome at sea’ for themselves."