With Jamie Loizou, managing director, stating that the river cruise line has "seen record-breaking sales across the board in recent months," AmaWaterways is encouraging agents to capture demand and begin pre-orders for its 2025 programme.
The luxury river cruise provider has noted continued growth in its off-peak months, as Jamie noted: "While river cruising during the peak months of May to October remains as popular as ever, more and more guests appreciate the benefits of travelling at quieter times of the year."
Spring cruises are notably showing strong demand on the continent, when sailings offer the same cultural experiences with fewer crowds. As introduced for this year, AmaWaterways will launch February departures on the Rhine and Danube rivers to capitalise on early demand.
Festive favourites
Sailings leading up to, on and around Christmas have also seen a notable spike in demand, as the cruise line's managing director continued: "Traditionally, the Christmas Markets season only lasted a few weeks however with growing popularity, many iconic Christmas Markets have announced earlier opening dates starting mid-November allowing the introduction of A Taste of Christmas Markets cruises during which guests will enjoy an early start to the festive season on beautifully decorated ships, and visits to one or two Christmas markets.
"This move led to a 258% rise in bookings for November 2023 (compared to November 2022) and forward bookings for November 2024 are following the same trend."
The cruise line's 2025 brochure features offerings across the continent, alongside Asia, South America and Africa sailings. Copies can be ordered via Tradegate, where pre-orders can also be made.
