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Amathus operates new franchise agreement

Amathus has announced an agreement with Yourholidaybooking.com to operate Amathus Holidays under a new franchise agreement, which came into effect on March 1.

p>Amathus has announced an agreement with Yourholidaybooking.com to operate Amathus Holidays under a new franchise agreement, which came into effect on March 1.

 

The operator will maintain its brand identity and trade as a part of MidCounties Coop Travel with a new B2B website launching this month.

The company will be led by managing director, Janette Bell, formerly commercial director of Bedbank and Aphrodite Hills Resort Holidays.  

 

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