Air New Zealand on Thursday released a new safety video Air All Blacks in support of the national rugby team during its 2019 season and as they prepare for Japan next month.
All Blacks Head coach Steve Hansen along with captain Kieran Read, Sam Cane, Anton Lienert-Brown and Ryan Crotty join a diverse cast in the safety video which takes viewers to the headquarters of a 'newly established airline' Air All Blacks where ideas for the airline?s first safety video are being discussed.
American actor Rick Hoffman also features in the video along with leading Kiwi actor Cliff Curtis. Hoffman says his positive experiences in New Zealand and the airline's quirky humour attracted him to star in the video.
He said: ?I love New Zealand ? the food is amazing and the people are amazing. It?s the way it should be everywhere! I will be thrilled to be recognised on an Air New Zealand safety video.?
Building on the airline?s 20-year partnership with New Zealand Rugby, the video also stars 1987 rugby legends Sir Michael Jones, Sir John Kirwan, Buck Shelford, Gary Whetton and David Kirk and former Black Ferns captain Fiao?o Fa?amausili as well as former Australia captain George Gregan.
Jodi Williams, general manager global brand & content marketing for the airline, says the latest video is a futuristic take on two iconic Kiwi brands coming together to show the world just how much rugby is in our DNA.
He said: ?Changing our name to Air All Blacks is a fun demonstration of our support for the boys in black. Our people feel a great sense of pride flying the team around the world and both organisations consistently show the world what a huge impact a small nation can make on the world stage.?
The release of Air All Blacks marks the ten-year anniversary of the airline?s unique take on safety videos.
Williams added: ?It?s been incredible to celebrate both local and international stars, fans and our very own Air New Zealanders over the past ten years. It?s only fitting that this video brings to life something that is distinctly New Zealand ? from the grassroots of Rippa Rugby to the nostalgia of the 1987 All Blacks, with a unique modern twist.?
Adding to the Kiwi line-up, the video is backed by the original soundtrack Universe, a new track from New Zealand band SIX60.
The safety video is being rolled out across Air New Zealand?s international and domestic fleet and is available to view online here.
