The new campaign will focus on staycations, supporting agents in response to the growing demand for holidays close to home this year.
With the introductions of 'Seacations' and staycation bookings surging since the government's roadmap announcement, agent-focused travel consortium Advantage Travel Partnership has begun a new domestic travel campaign.
The campaign comprises of marketing assets and information to give agents the tools they need to take advantage of the staycation opportunities available this year, including domestic and no-port cruises.
The campaign will arm agents with the tools they need to take full advantage of the opportunity that presents them to book UK breaks including domestic cruises.
Advantage Travel Partnership has collaborated with over 30 holiday suppliers to collate a wealth of digital information and collateral for agents to make the most of this year. Advantage will also launch a dedicated UK staycation hub or their member extranet, which will be home to commercial and marketing material from a number of UK-based operators.
David Forder, head of marketing at Advantage Travel Partnership, explained: ?We have worked with our suppliers to create this dedicated domestic campaign to showcase the significant increase there is in domestic product to meet the demand for staycations. Our members are now in a position to offer more domestic holidays than ever before providing a personalised service and help customers make the right choice for them. It's more important than ever we help our members benefit from any opportunity that presents itself in this fast-changing situation we are in.?
Assets available to agents include a 'UK Uncovered' digital brochure, highlighting the UK's unique staycation experiences, tactical email templates to send to customers, a summary of domestic cruises available and a B2B email newsletter.
