Following the release of the Advantage Travel Partnership’s financial results earlier this month, chief commercial officer, Kelly Cookes, announced the Partnership recorded its best-ever year for member retention and recruitment.
“As a member-owned partnership, member satisfaction is our top priority, and we are clearly delighted that we retained our existing members and welcomed so many new members and their teams to Partnership last year.
“Size and scale is vital for many reasons, not least the commercial leverage it gives us with our partners and suppliers, which in turn benefits and drives value to our members. I am pleased to say that today we are the number one independent consortia for over 80% of our leisure supplier partners.
“Globally we also continue to expand our footprint with representation in 83 countries from 96 global members enables us to support our TMC members with access to likeminded TMC’s, a key driver when pitching and servicing corporate travel. Footprint expansion remains a key element of Advantage’s three-year strategic framework as further growth enables us to negotiate globally and partner with key organisations across key source markets in the US, Asia and Europe.”
Cooke continued by stating that in line with the growth of the Partnership’s network, Advantage is expanding its Membership Services team to ensure all members continue to receive dedicated support.
