The Advantage Travel Partnerships research revealed that a third of Brits intend to take two or more holidays this year.
Research from the UK's largest independent travel agent partnership has revealed that, in spite of cost of living crisis concerns, consumers are still hot on holidays, with a third planning two or more in 2023.
The research also proved that, as a spending priority, holidays are trumping that of takeaways, eating out, and socialising.
Also unveiled in the research was the top five destinations Brits will be jetting off to this year: Tenerife, Mallorca, Alicante, Lanzarote and Antalya, according to Advantage members.
Sun and beach remains the most popular holiday style, with almost half of respondents suggesting they'll be booking a beach break this summer.
City breaks also ranked highly, and one in five respondents suggested they're seeking an adventure on their holidays this year.
Among the younger demographic (18-34 year olds), adventure, wellness and escorted tours have risen to the top of the bucket list.
The nationwide research also spotlighted regional trends, with holidaymakers in the Northwest found to be the most organised and preferring to book in advance.
Chief executive of The Advantage Travel Partnership, Julia Lo Bue-Said, explained: "It is interesting to see from our survey that consumers are looking to take at least two holidays this year despite the economic climate. This shows that holidays really are a necessity, something people feel they deserve and are opting to cut back in other areas to ensure they can still go away.
"Our travel agent members are seeing strong bookings for this summer and beyond, which is a positive sign that the industry has bounced back."
In a separate survey, agents have reported an increase in new customers, with 96% of respondents confirming the growth in new business. 52% of new customers are aged between 45 and 54, with 20% between 35 and 44.
