Advantage bolsters eco partnership with sustainable tech and trade resources

The Advantage Travel Partnership's collaboration with Thrust Carbon, first established in 2021, has been enhanced, promising Advantage members "the opportunity to take advantage of sustainable technology for their clients and educational resources for themselves," according to CEO Julia Lo Bue-Said.

With the promise of a portfolio of additional and enhanced activities, educational webinars and regulation guides, Julia said the enhancement of the sustainable partnership "enables [Advantage] to add a further layer to our efforts in supporting our members with their sustainability goals.

"[The resources are] designed to help them understand and implement practical ways to reduce travel industry carbon emissions."

Julia also promised to continue to work closely with Thrust Carbon to develop the Advantage Travel Partnership's 10-point conference events charter, which was first confirmed at 2023's conference in Benidorm.

Thrust Carbon's involvement at this year's event extends not only to the confirmation of its collaboration with Advantage: the sustainability intelligence platform showcased pre-event data to understand the environmental impact of the conference along with a post-event report and charter, and breakout sessions with industry professionals to equip them with actionable strategies to embed sustainability into their operations.

Mark Corbett, Thrust Carbon's founder, said the collaboration has already "benefitted thousands in the business travel and leisure space," and believes its continuation and extension "presents a remarkable opportunity to drive the travel and hospitality industry towards a more sustainable future."

Advantage's efforts in pursuing sustainable practices both internally and among its members will likely not go to waste: the Partnership also revealed data spotlighting a "complete revolution" as Gen Z pursues more responsible travel.

The Advantage Travel Partnership Conference is taking place from May 15th to 18th, 2024 at the Grand Palladium Costa Mujeres Resort & Spa in Cancun. /