Accor has announced the opening of the Mondrian?s sixth hotel in the world, in collaboration with Reuben Brothers.
The five-star hotel The Curtain, in London, will be converted to the Mondrian Shoreditch London after restyling, in 2021. The Curtain Members? Club will continue to operate though, alongside the re-branded hotel.
The opening comes after SBE and Accor?s previously announced plan to open 10 new Mondrian properties by 2022 and follows the company?s recent launch of Mondrian Seoul Itaewon, and the announcement to open Mondrian Bordeaux and Mondrian Cannes in 2021.
The 120-room property will sit in the heart of Shoreditch and SBE will establish several of its signature food and beverage brands at Mondrian Shoreditch London, including a culinary experience by famous chef Dani Garc?a. This will be Chef Garc?a?s first culinary experience with SBE in London. SBE also intends to revive the rooftop lounge, Rumpus Room and will bring an interesting mixology concept to the property.
SBE Chief Operating Officer Chadi Farhat said, ?I am very proud to be working with Reuben Brothers and Accor to take over such a prestigious property and to bring Mondrian back to London. The city has been and will continue to be such a thriving market for our lifestyle hospitality offerings, and I am very excited to re-establish Mondrian as one of London?s most innovative and glamorous destinations for hospitality, culinary and mixology experiences for locals and travellers alike.?
Gaurav Bhushan, CEO of Accor?s new lifestyle division, commented: ?The return of Mondrian to London marks a key moment in the brand?s development and reinforces our commitment to establishing the leading lifestyle brand in the heart of the most exciting cultural cities in the world.?
Reuben Brothers said: ?We are delighted to be partnering with Accor and SBE to open a flagship Mondrian hotel in London. It demonstrates a firm belief in London continuing to be one of the most vibrant capitals in the world highlighting Shoreditch in particular, and shows a commitment to the dynamic lifestyle hospitality sector in which the Mondrian brand is so prominent?.
Chef Dani Garc?a noted: ?We look forward to establishing the property as the heart of the Shoreditch food scene in our first ever UK restaurant. I have always been drawn by the magic and energy of London and this opportunity along SBE, Accor and the Reuben Brothers is a dream come true for us. We are humbled and honored and look very much forward to welcoming guests into our restaurant at the soon to become iconic Mondrian Shoreditch London.?
The Mondrian brand seeks strategic expansion of its international footprint, in partnership with Accor, and will soon announce more Mondrian properties in Australia, the Dominican Republic, Germany, the Maldives, New Zealand, Puerto Rico, Singapore, Thailand, and Vietnam.
By 2022, SBE plans to open 50 new hotels internationally, of which 10 will fall under the Mondrian brand.
