Hospitality group ACCOR has devised Accor Live Limitless, an online platform that integrates rewards, services and experiences throughout the Accor ?s multiple brands, and this now includes a global social media campaign called Reignite the Love of Travel
The campaign will share experiences of travelling, such as experiencing natural wonders to inspire agents. There will be several launches across the world this summer to encourage bookings for post-lockdown trips. Soon, a short film designed to reassure and create the desire to travel will be released as part of the campaign.
Steven Taylor, chief marketing officer, Accor said: ?During the lockdown periods everywhere, we have been surprised to see so many people on social media sharing their longing for travel with such uplifting humour and creativity. It was heart-warming for us to see that they were missing us as much as we were missing them. The message of our campaign came naturally, as we invested to prepare for the immediate holiday season as well as for long term bookings. Seeing the quick business recovery in China, we wanted to do our part to reassure our guests and reignite their desire to travel.?
?We have reacted to the crisis with a fully-fledged marketing strategy, which reassures our guests through the launch of ALLSAFE and that has established world-class cleanliness standards and protocols to ensure our guests are welcomed back in full safety. Secondly, in these challenging times we believe it is part of our mission to inspire people with positivity, humour and encourage them to reignite their love of travel.?
The hash tags for the campaign are #ForTheLoveOfTravel #ALLatHome and #ALLTogether
Image credit: Ya, saya inBaliTimur/Flickr
