The latest research from ABTA shows demand for trusted travel advice and package holidays remains high as the industry gears up for the busiest summer season since the start of the pandemic.
According to ABTA?s findings, people are currently 37% more likely to book with a travel professional now than before the pandemic. Reasons given by consumers are for their up-to-date advice (45%), the security of a package holiday (43%) and for help with COVID-19 requirements (41%).
The findings also show high confidence in the ABTA brand, with seven in 10 (70%) consumers saying they are more likely to book with a company using the ABTA logo than one which is not, and over a third (36%) saying they are willing to spend more on a holiday booked through an ABTA Member.
To support this desire to book with trusted ABTA Members, ABTA has produced a range of marketing materials that Members can use to raise awareness of their ABTA membership with new and existing customers.
ABTA has also been running social media advertising to raise awareness of the expertise and reassurance that ABTA Members offer their customers
ABTA has also just launched a new consumer competition called #HelloHolidays which offers ABTA Members? customers the chance to win ?250 of shopping vouchers. All entrants need to do is share a photo of their holiday on the social media channel of their choice and tag the ABTA Member they?ve booked with to be entered into the prize draw. The competition closes on September 5, 2022 and ABTA Members are encouraged to ask their customers to enter.
