The latest in our Agent Insight series sees Carly Cockburn, from Personal Travel Consultants In Partnership with Blue Bay Travel, break down impressive demand for the Maldives, cruising's opportunity to diversify demographics, top marketing tips and more
Why is the Maldives proving so popular?
"At Personal Travel Consultants, we're currently witnessing an influx of exceptional offers from The Maldives.
"This surge in deals is primarily due to the comprehensive packages we provide, and the added value we have in the deal, which stand in contrast to destinations like Greece, where accommodation and extras are often separate expenses.
"With the cost of travel in Europe escalating, many are finding that investing slightly more in The Maldives offers significantly greater benefits. The demand we're observing is the key driver of these enticing offers and given The Maldives remain a ‘bucket list’ for many, we make it achievable."
"With the cost of travel in Europe escalating, many are finding that investing slightly more in The Maldives offers significantly greater benefits..."
"Take, for instance, Coco Giri, a relatively new resort that initially catered exclusively to the Russian market post-Covid. Recognising the advantages of diversifying to the UK, they partnered with us to offer their hotel. This exclusive arrangement enables us to provide our customers with exceptionally competitive rates, whilst also enhancing the value of their travel experience as we’re known for upgrading, offering, for example, a free spa treatment or meal whilst clients are in-resort."
Cruising: diversifying demographics while offering exceptional value
"It's not just the all-inclusive dining and the opportunity to explore numerous destinations that endear clients towards cruising, but also the West End-calibre entertainment onboard that seems to be appealing to our customers.
"When considering the cost of a London weekend, including show tickets for my husband's birthday, the expenses add up. For the same £500, we could indulge in a weekend cruise for four, enjoying all-inclusive fun!
"My journey in the cruise retail sector began in 2012 with Planet Cruise. Over the past twelve years, there's been a noticeable shift in the customer base. Seeking affordability, the £699 deals from Southampton are particularly appealing to the older demographic, who appreciate the convenience of embarking from a local port. But for families and some of our younger customers the allure of spending a few nights in New York before cruising to the Caribbean is exciting - it’s shifted in popularity overall with a surge of interest from younger people."
"...[cruising] has shifted in popularity overall with a surge of interest from younger people."
The rise of dual-centre travel
"For a truly satisfying holiday, I often suggest a blend of city, beaches, and activities. Upon returning home, you feel a sense of fulfilment, having not just rested but also gained new experiences. Nowadays, our travellers seek more than just relaxation; they desire immersive adventures that enrich their journeys.
"...our travellers seek more than just relaxation; they desire immersive adventures that enrich their journeys."
"Typically, I recommend multi-destination trips or self-drive tours, which allow for a comprehensive trip. Many clients prefer to enhance their holidays by adding a stopover in cities like Dubai or Singapore en route to the Maldives, providing a delightful contrast to their getaway."
Top marketing tips for travel agents
"Three years into my self-employment journey, the benefits of cultivating relationships with repeat clients are becoming clear. A deeper understanding of their requirements allows me to craft more tailored trips."
"...the benefits of cultivating relationships with repeat clients are becoming clear..."
"Focusing on local area marketing, particularly towards families, has strengthened my presence in our tight-knit community, leveraging social media and a local Facebook group which offers a 'Business Monday’ slot has delivered new clients.
"Without a physical storefront, social media serves as my primary sales platform, offering an alternative space for building trust.
"Another key to success is finding joy in the company you work with. Approachable management can transform a workday from mundane to exceptional and we have that in Abbie, who Heads Personal Travel Consultants.
"Our team of about 50 at PTC, strikes the perfect balance between feeling valued and not just another number. The open exchange of intel among colleagues simplifies tasks and fosters a supportive environment where everyone champions each other's success. I love it!"
Carly Cockburn is a Personal Travel Consultant.
