AITO's Business Confidence Tracker Survey delivered positive results regarding membership revenue outlook over the next 12 months.
While 96% of members maintain a positive outlook on revenue (expecting to equal or improve turnover in the next 12 months), 54% cite supply and demand issues and 48% reported competition as key challenges to overcome in the same period.
Principally, demand is an issue for tour operators (58.1% of whom reported it as a key concern, against 36.4% of travel agents) and competition is more of a threat to travel agents (53.5% reporting it as their top concern against 27.4% of tour operator members).
In positive news, over 70% of members remain unfazed in the light of a new government.
Martyn Sumners, AITO's executive director, said, "It is encouraging to witness a growing confidence among AITO tour operators and travel agents in the second quarter of 2024. The latest results have unveiled intriguing shifts in market challenges, particularly moving from more operational matters to focusing on areas relating to demand and competition."
"It is encouraging to witness a growing confidence among AITO tour operators and travel agents..."
"We will continue to closely monitor these trends throughout the year to effectively support members of the AITO family and help them navigate the evolving landscape."
