2025 marks Moxy Hotels' 10th anniversary; in the run-up to celebrations, the brand will open a host of new properties across Europe, including debuts in Spain, Türkiye and Luxembourg
It has been almost a decade since Marriott International debuted the Moxy label in Milan. In the run-up to its 10th anniversary next year, European openings in Luxembourg, Istanbul and İzmir – the brand's first properties in their respective nations – and Barcelona in the next couple of months will bolster the portfolio.
Serious celebrations for the 10th anniversary arrive in the form of openings across France (Annecy and Nice), Italy (Pompeii and Verona), Germany (Kupferzell and Hohenlohe), Poland (Warsaw City – pictured above), Ireland (Dublin Docklands), Portugal (Alfragide Lisbon), Belgium (Brussels Airport and Antwerp), Serbia (Belgrade Skadarlija Downtown) and Switzerland (Zurich, Letzigrund).
Chief development officer, for Europe, Middle East & Africa, at Marriott International, Jerome Briet, noted the brand's "bold vision," revealing that the ambition is "less about being everywhere, in every market, and more about finding the right destinations that help us honour the playful spirit that the brand is known for."
