A strong rebound appears to be underway in the responsible tourism sector, with Responsible Travels survey results giving agents a taste for the success of travels post-Covid recovery.
Over 60% of respondents ranked this year’s performance as ‘doing well’ or ‘excellent’, with a whopping 12.6% suggesting that 2023 will be one of the best years ever. 27.9% reporting business is ‘average’ so far this year suggests a stable if not thriving landscape for travel businesses.
Responsible Travel itself projects 2023 to be its most profitable year to date. Co-founder and CEO Justin Francis explained: "Customers are clearly prioritising travel amid the cost-of-living crisis.
"These results emphasise they’re increasingly conscious of getting value for money – both in terms of experience and impact – and that the travel companies committed to maximising positive impacts of their business, for communities and nature, are benefitting."
