PATA Matt 1

PATA UK & Ireland predicts a gear change in travel across the Far East

Pacific Asia Travel Association (PATA) UK & Ireland comments on the way travel will change in 2021, with a number of trends to emerge.

Slow travel

One of the key trends PATA is seeing accelerate is the way in which consumers are booking travel in the age of COVID-19. There has been a significant shift in gear, as travellers opt for ‘slow travel’.

Tick box travel is becoming a thing of the past, it is exhausting and unfulfilling to a degree. Travellers want to truly connect with a destination and its people. Travellers once plagued with FOMO (fear of missing out) are looking for the JOMO (joy of missing out), content with itineraries that visit less places but are more indepth.

Our tour operator members have commented on how the traditional multicentre approach to the Far East is changing. For example, Experience Travel Group (ETG) has developed a new product to meet changing consumer demands. An increase in single destination enquiries inspired the new ‘Revitalise’ programme, featuring 1-2 stop itineraries and a much more immersive travel experience.

Meaningful travel

As this topic becomes more mainstream, customers are starting to ask, “where is my money going?” – they are curious and concerned about travelling in a responsible and sustainable way, wanting to make more informed and considered choices. Not just from an environmental perspective but a socio-economic one, ensuring local communities and individuals receive a direct benefit from tourism. Travellers no longer want to just ‘pass through’ on a fleeting trip but stop, explore and engage. The Asia Pacific region offers anabundance of holiday options to meet this demand.

How agents can make travel count

Single destination itineraries will lead the return to Far East travel, not just based on consumer demand, but because each country is reopening on its own schedule. Both factors make this the perfect time to focus on one place in depth and fill tineraries with experiences. ETG’s ‘The Travel Forecast’ keeps agents on the pulse, providing helpful and realistic travel predictions. PATA’s Destination Roadshows and other online events are also great ways to keep the conversation going, expand product knowledge and build contacts. Indeed, if there is a silver lining from this pandemic, PATA predicts that it will be a reboot, of sorts, to attitudes, making the industry and travellers alike more aware of the impact they have/role they play in tourism.

Written by Matt Brazier, Asia spokesperson for PATA UK & Ireland & head of marketing at Experience Travel Group.


More Industry Insights...

Marie Rowe, Travel Counse…

Marie Rowe, Travel Counsellors, on turning adversity into advantage

Travel Counsellors' Marie Rowe explains how agents can begin to turn things around and look ahead to a successful 2021.

PATA UK & Ireland cha…

PATA UK & Ireland chairman, Chris Crampton, on an optimistic start to 2021

Chairman of the Pacific Asia Travel Association (PATA) UK & Ireland, Chris Crampton, shares his hopes that we are finally in the endgame with the COVID-19 pandemic.

Ben and Toni Rood from No…

Ben and Toni Rood from Not Just Travel on the trade's recovery and future

Not Just Travel's Ben and Toni Rood talk Lapland and Las Vegas, and look ahead to 2022/23.

ANTOR reflects on the sta…

ANTOR reflects on the start of a new decade for travel

From Gibraltar to Ireland, and the Bahamas, Tracey Poggio, ANTOR chairman, offers an overview on what to expect from these popular destinations in 2021.

Gemma Harvey, Travel Coun…

Gemma Harvey, Travel Counsellors, on customer loyalty towards travel agents

Gemma Harvey from Travel Counsellors talks about customer loyalty and why people should choose their travel agents like they do their hairdressers.

Steve Witt & Paul Har…

Steve Witt & Paul Harrison, co-founders of Not Just Travel, reflect on 2020

Steve Witt and Paul Harrison, co-founders of Not Just Travel, and its sister arm, The Travel Franchise, reflect on a tough year and look towards a brighter future.

PATA UK & Ireland pre…

PATA UK & Ireland predicts a gear change in travel across the Far East

Pacific Asia Travel Association (PATA) UK & Ireland comments on the way travel will change in 2021, with a number of trends to emerge.

Marie Rowe, Travel Counse…

Marie Rowe, Travel Counsellors, on how agents can stay ahead of the game

Marie Rowe from Travel Counsellors talks about how agents can be ahead of the curve and prepare for the future in these extraordinary times.

Andy La Gette, Travel Cou…

Andy La Gette, Travel Counsellors, on staying proactive during these trying times

A stark reality of being a home-working franchisee and business owner is that if you don’t book holidays, you don’t get paid. COVID-19 has starved us of bookings and income,...

Ahead of LATA Expo, LATA …

Ahead of LATA Expo, LATA chairman, Colin Stewart, talks to Travel Bulletin

Colin Stewart, LATA chairman, speaks to Travel Bulletin, ahead of LATA Expo, which will be taking place between October 12 and 16.

Cherie Richards, Not Just…

Cherie Richards, Not Just Travel, on getting back to business in September

Usually September rolls round in a flurry of back to school activity – and while we have still had to go out and buy new shoes and uniforms – I...

Neil Maslen, Travel Couns…

Neil Maslen, Travel Counsellors, on the importance of client relationships

Well, what a past six months this has been. To have chosen travel as my career of choice may not have appeared to be the best move during a global...

Prev Next

twn Are you sure that you want to switch to desktop version?