CHERIE RICHARDS

Cherie Richards, Not Just Travel, talks about holiday booking trends

Cherie Richards, chief business development officer of Not Just Travel, talks about the increasing confidence in summer holiday bookings, as well as questions about pre-requirements for travel that still remain unanswered.

Spring is upon us, and it will soon be Easter. What a busy few weeks it has been! As I’m writing this, we heard about the Government’s roadmap to ease us out of lockdown, schools are gearing up to reopen and everyone is starting to really feel we can look forward to a much brighter spring and summer. 

By the time this goes to press, the warmer, longer days will be with us and we will have been back in some kind of ‘new normal routine’ for a few weeks. There’s a new air of confidence about and the hope that we will all be getting our vaccinations soon, if we haven’t had them already. This is leading to real customer confidence in the travel industry and across the board we, at Not Just Travel, are seeing families and loved ones booking holidays to give themselves something to look forward to. 2022 and even 2023 are popular times and we are seeing families booking big, bucket list trips, but what could summer 2021 look like? There are still a lot of questions to ask and answers to find. 

I, like many parents, have a family holiday booked in Greece for May, which was rebooked from May 2020, but as yet it’s still not certain whether this will take place. Will we be able to travel? Will we require a COVID-19 test or a vaccine to allow us travel? And will we have to quarantine when we return? These are the questions and answers we all are eagerly waiting for.

In terms of staycations, we have seen a large increase in bookings over the recent weeks. I too, am looking forward to a UK break – and I am so lucky to have my parents’ caravan that we can use.

Meanwhile, Not Just Travel co-founders Paul and Steve have also been planning their trips. Paul can’t wait to be back to playing golf, while Steve is looking forward to a trip with the family to Croyde Bay in Devon. In the meantime, I still have my fingers crossed for Greece in May.


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