While the world of dentistry might not be the most obvious place for travel agents to seek advice, Shaz Memon, owner of marketing agency Digimax Dental, has some advice which is just as relevant for travel agents as it is for dentist.
1. His first tip is for all industries to "change your tune".
"It?s not the time to be making Instagram posts that are not sympathetic to current times. Consumers won?t engage with or absorb messages from brands when they are mentally disengaged. Insensitive posts that do not take into account our current climate is reckless and will undoubtedly annoy people and damage the brand you have spent time building."
2. Secondly, "show solidarity and care ? send out a post directed from the founders of your business, expressing solidarity and care for your followers as well as encouraging them to work together to combat the situation. Offer your help where needed and share touching stories of any charitable work/donations your business has made during the crisis."
3. His third tip is for the dental industry to share relevant information - but this equally applies to travel. Agents can use social media to communicate up-to-date information as things keep changing on a daily and even hourly basis in the travel industry, as well as sharing useful tips.
4. His fourth tip is aimed at gyms and personal trainers, urging them to share goals and encourage followers to share results. With gyms closed and government guidelines recommending limiting time spent outdoors for exercise, the lockdown period might be a good time for agents working from home to follow some gyms and personal trainers online.
5. Finally, Shaz's last tip is aimed at restaurants and bars but there's no reason why dedicated home cooks among travel agents can't join in with their own recipes, especially ideas for putting together dishes with items from the pantry or repurposing leftovers.
"Who knows ? a new hobby in cooking may materialise and the beauty of Instagram is a visual experience ? use plenty of photos too!" Shaz said.
Image credit: Kevin Phillips
