As Palma de Mallorca remains closed to tourists due to the global pandemic, the tourism board has launched a video campaign outlining major tourism investments to the city?s hotels and tourism infrastructure, particularly in the beach resort of Playa de Palma.
The video showcases parts of the modern and cosmopolitan city and Playa de Palma, as well as experiences such as the island cuisine and sports including running and athletics, yoga, sailing and cycling. The plan illustrated in the video aims to improve the tourism standards and is in its final stages having launched in 2012 with targeted completion in 2020. It will be ready for when travel is reinstated.
The campaign has been developed in collaboration with the Playa de Palma Hotel Association using funds generated by the sustainable tourism tax. It is a positive response to the current lockdown, reminding visitors and travel community that Palma is waiting and when this is all over, it will be the place to be.
The video shows the city?s long-term sustainable development plan which is in place until 2030.
The video highlights areas that have received major investment as part of this tourism plan including hotels, sports facilities, roads and surfaces, parking and the plantation of trees, among others.
Between 2019 and 2020, the beach area of Playa de Palma bordering the city of Palma has received investment of ?6mn for the improvement of the destination. This includes pavements and tarmac, LED lighting, new parking facilities and investment for a greener tourism zone with more than ?700,000 invested into planting trees.
Pedro Homar, director of Palma Tourism Foundation 365, said: ?The aim is to improve the quality of the tourism proposition in Playa de Palma both in terms of the infrastructure but also sports services, long-term sustainability and the promotion of responsible behaviour.?
