Fred. Olsen Cruise lines has launched a virtual cruising programme which agents can use to showcase the benefits of small-ship sailing holidays to customers during the lockdown period.
Launched over the Easter weekend with a focus on Norway, the programme includes a range of content, such as footage of Norwegian fjords and interactive options, such as a Sunday afternoon brain teaser; an onboard lecture from ORCA, a marine conservation charity; and the opportunity for participants to share pictures of themselves doing their daily exercise on Wednesdays, as the company rolls out its daily "Walk a Mile with a Smile" campaign, usually held each morning on board each of the four ocean cruisers, Balmoral, Braemar, Boudicca and Black Watch. An online content hub ? ?The Bridge? ? has been created, including recipe ideas, short workouts, videos and blog posts.
Next week, the online programme will focus on the Canary Islands, Madeira and the Azores.
Ben Williams, Head of Digital at Fred. Olsen Cruise Lines, said: ?We know that so many of our guests are missing their time at sea, just as much as we are missing having them on board. We may not be able to cruise across our wonderful world as we normally would, but we can bring many of the joys of cruising to our guests at home, and what better way to kick this off than with a celebration of our Norwegian Heritage? It has been a great opportunity for us to interact with our guests, and we have loved receiving comments and messages of support from all those who have enjoyed our virtual cruising journey so far."
To get involved, search for Fred. Olsen Cruise Lines on Facebook, or visit www.fredolsencruises.com/the-bridge
