Riviera Travel's Euros competition sees one agent win a Medieval Germany river cruise each day that England and Scotland play a group stage game at the European Championships.
Any trade partners who book a 2024 or 2025 river cruise, escorted tour or ocean cruise booking on the dates of the group games (June 14th, 16th, 19th, 20th, 23rd and 25th) will earn an entry into the prize draw.
Further competition dates will be announced should either team progress into the knockout stages.
Head of trade and partnerships Vicky Billing explained the message to the trade this summer, "Get involved and potentially secure a spot on a fabulous Rhine river cruise. Excitement for Euro 2024 is building across the continent, not least for fans of the Three Lions and the Tartan Army, and this incentive is another way to hopefully celebrate success for both teams this summer."