AmaWaterways has thanked its travel agent partners after a 150% year-on-year growth in bookings
Bookings for the luxury cruise line were up 63% across all destinations this September, with sales for ‘Egypt’s Nile’, ‘Colombia’s Magdalena River’ and ‘Asia’s Mekong River’ all seeing growth of more than 150% compared to the year before.
To thank agents, AmaWaterways is giving out a £50 Amazon voucher for every booking made for the Nile, Magdalena, Mekong or Chobe Rivers by the end of October, with European cruises qualifying for a £25 voucher.
Andrea Stafford, sales director, said, “I’m very grateful to our trade partners for all the support they continue to show AmaWaterways, but particularly throughout September. Our trade sales team were out on the road updating agents on our unique Exotics programme.
“Not only did agents give us great feedback, but they also really delivered for us, as our sales demonstrate. To show our appreciation we are currently offering them an Amazon voucher for every booking they make.”
The company has attributed its European growth in part to the increase in popularity of off-season cruises, such as its City Escapes programme offering departures in quieter months.
“With the launch of AmaNubia on the Nile in November and AmaMaya on the Mekong next year, we continue to develop and grow our Exotics programme to meet demand,” said Andrea.
“Those who have worked with us before will know that we will do our utmost to continue working in partnership with agents as they help us build this area of our business.
“Our agent partners tell us that our continued investment in new ships and creating more meaningful travel experiences provides unique itineraries that help them sell our products. Our existing fleet of 31 ships is planned to grow to more than 50 by 2032, so their support remains invaluable to us.”
To benefit from the incentive, agents just need to forward the booking details to AmaWaterways’ Agency Support team (agencysupport@amawaterways.com).
