Virgin Voyages is running a month-long UK trade activation this September designed to help travel agents drive sales
Under the banner ‘Caribbean by Virgin Voyages’, the adults-only cruise line will use webinars, training sessions, events, and store visits to engage with more than 3,000 agents.
The programme is supported by enhanced incentives and dedicated Caribbean activity, and includes three virtual training sessions on September 22nd, 23rd, and 24th. These sessions give agents further insight into the brand’s Caribbean product.
Agents have the chance to earn £10 on all bookings made during September and logged via First Mate Loot, which is double the usual reward. Select Caribbean voyages of 10 nights or more will earn £50 per booking.
SJ Walker, UK Director of Sales at Virgin Voyages, said, “The Caribbean is a huge opportunity for First Mates and September is all about giving them the knowledge, tools and incentives to go after it.
“We offer everything from a shorter, adults-only escape to a longer adventure across the Eastern, Western or Southern Caribbean, so there’s a lot of flexibility for First Mates to tailor the right voyage to their Sailor."
The incentive coincides with Virgin Voyages’ latest consumer campaign, which offers guests an instant saving of up to £750, plus 70% off a second guest.
The offer applies across all cruises on the Scarlet Lady, Resilient Lady, Valiant Lady, and Brilliant Lady and is available on bookings made from September 1st until November 2nd, 2026.
