The operator's new brochure sees it partner with Switzerland Tourism and Travel Switzerland; on the back of 89% of Swiss sales coming through the trade (fuelling a 63% year-on-year increase), agents can win a Swiss cheese hamper when sharing their marketing efforts for the new brochure on Facebook this month
To be in with a chance of winning, agents must download marketing assets from the Agent Fred platform and share photos of the assets displayed in-store on the Fred. Holidays Agents Facebook page before November 28th, 2025. The winner will be announced the following week, with the hamper arriving in time for Christmas.
Until the end of the year, all new Fred. Holidays package bookings are eligible for up to £1,000 per booking in Amazon vouchers in the operator's ongoing incentive campaign. Rewards depend on booking value.
Sally Barlow, Fred. Holidays' rail product manager, launched the new brochure. "We’ve worked closely with our partners to put together a fantastic selection of rail holidays that will appeal to all types of traveller, whether this is their first or fifth visit.
"With a great mix of perennial favourites and lesser-known destinations and rail routes, the brochure showcases the very best of Switzerland in all four seasons and I’m confident that it will appeal to both agents and consumers."
Seven agents will be hosted on Fred. Holidays' first-ever fam trip aboard the Bernina Express in Switzerland next March as part of the brochure launch and partnerships with Switzerland Tourism and Travel Switzerland.
The full brochure can be downloaded, along with marketing assets, via Agent Fred.
