To celebrate the FIFA World Cup 2026, Newmarket Holidays have launched a brand-new trade incentive giving agents the chance to secure one of two places on an exclusive 2027 FAM trip
Travel agents will have the chance to secure one of two places on an exclusive 2027 USA or Canada FAM trip.
The campaign challenges agents to score a hat-trick with three bookings across Newmarket Holidays' touring collection during the World Cup booking window to get their name in a hat to win a place on the exclusive FAM trip.
Running throughout the FIFA World Cup 2026 from June 11th to July 19th, 2026, the incentive has been created to reward and engage valued trade partners during one of the world’s most high-profile sporting events. It also encourages agents to maximise summer booking opportunities across the Newmarket Holidays portfolio.
Hayley Morris, Head of Trade Sales and Partnerships, commented, “We wanted to create a trade incentive that was simple, exciting and genuinely rewarding for our agent partners during one of the biggest global sporting events in the calendar. This gives agents the opportunity to secure a place on our 2027 USA or Canada FAM trip by doing what they do best, creating wish-list holidays for their customers. With no exclusions across the portfolio, every booking counts.”
