Riviera Travel has officially launched Riv Rewards, an exclusive new travel agent loyalty programme designed to maximise trade partnerships by offering lucrative points, milestone incentives, and VIP experiences for every qualifying booking
Available via the dedicated Riviera Explorer trade platform, agents who achieve Passionista training status can begin earning one Riv Point for every £1 of eligible commissionable revenue on qualifying bookings made from October 1st, 2026.
The comprehensive programme features four escalating tiers—Blue, Silver, Gold, and Platinum—that unlock increasingly impressive benefits such as fam trips, personal travel discounts, a £250 marketing support package, and even free European River Cruises for two.
Furthermore, the return of the beloved instant-reward system, The Vault, alongside Milestones and Campaign Boosters, ensures agents have multiple avenues to supercharge their earnings alongside their standard commission.
Vicky Billing, Director of Trade, Partnerships and Loyalty at Riviera Travel, said: “Our travel agent partners continue to play a vital role in our success, and Riv Rewards is our way of recognising, rewarding, and supporting those partners that consistently choose to book with Riviera. The Vault has always been a firm favourite with our agent partners, so we’re delighted to bring it back as part of Riv Rewards. We wanted to take something agents already know and love and build it into a much broader loyalty programme, giving them even more ways to earn, unlock rewards and access exclusive benefits as they grow their Riviera business. Best of all, it all sits alongside their usual commission, making every booking feel more rewarding.”
Travel partners are encouraged to log into the Riviera Explorer platform today to join Riv Rewards,
