Riviera Travel reinforces its commitment to the travel trade by exhibiting the scale of its fam programme
Riviera is set to deliver 15 fam trips for UK and Ireland agents throughout 2026, and will welcome 152 agents onto a wide range of itineraries to support confident selling across its growing portfolio.
The itineraries range from short and long adventures, festive departures, and discovery cruises, as well as two dedicated fam trips to Helsinki, Tallinn and Riga.
In addition to this, Riviera has recently hosted the first-ever marketing-exclusive fam trip to Amsterdam, Kinderdijk and the Dutch Bulbfields, giving marketing contacts deeper insight into the operator's product offering and allowing them to capture first-hand content.
Emily White, senior marketing executive at Premier Travel, commented, "I feel so lucky to have been part of Riviera's first dedicated Marketing FAM trip. It was an amazing opportunity to capture some incredible content for our channels and speak directly with guests to understand what truly sells cruising to them. These insights are so valuable for marketing and allow us to create more engaging content that better supports sales."
