As the Hollywood Sign nears its 100th birthday, Los Angeles Tourism teamed up with Delta Airlines to spotlight the luxury experiences on offer to a group of UK product managers.
Venturing beyond the star-studded streets and tourist favourites, the group got the chance to visit the hidden luxury gems the City of Angels has to offer, from TAO in Hollywood to the new Conrad Los Angeles in the city's downtown.
A vineyard tour with Malibu Wine Hikes, a private hike of the Hollywood Sign, and spa treatments at the Ritz-Carlton guaranteed that no luxury stone was left unturned.
Francine Sheridan, regional VP of Europe and Middle East at Los Angeles Tourism, said: "In partnership with Delta Air Lines, this fam trip showcased how clients can have a first-class experience from the moment they reach the airport, continuing all the way through their Los Angeles stay.
"LA and luxury go hand in hand, and there is always a way to elevate an experience and create bespoke ways to wow your clients in the City of Angels."