Three fam trips will invite agents to the brands key destinations (Jamaica, Mexico and the Dominican Republic), with places up for grabs throughout January and February.
Two places per fam trip (six in total) are on offer to select agents booking between January 1st and February 29th, 2024, and confirming bookings on the Playa Rewards platform.
The immersive fam trips will guarantee agents a unique taste of the all-inclusive Playa brands, comprising Hyatt Ziva and Zilara Resorts, Sanctuary, Hilton All-Inclusive Resorts, Jewel Resorts, Jewel Grande, Wyndham Alltra Resorts and Seadust.
Along with the chance to win a spot on the fam trips, the two top bookers during the same period will earn one of Playa's ever-popular branded suitcases.
Jade Calver, the brand's BDM, emphasised that "peaks is not only one of the most important periods of the year... it is also one of the most competitive" and hoped that Playa stands out for agents during peaks, adding that "the offer of six fam trip places is one of the biggest incentives we've ever launched" for the peak booking period.
The peaks incentive campaign runs alongside the brand's existing rewards programme, which turns points earned against bookings into cash or free stays.
