P&O Cruises reinstates double points incentive

After the positive reception to its 'Holiday with Shine' incentive last year, the cruise line has doubled down on its double reward points campaign.

Maximising the value of agent bookings this summer, points up to 3,000 earned against bookings will be matched until August 16th, 2024.

Bookings must be made via the Shine Rewards Club to qualify.

Ruth Venn, P&O Cruises' sales director, said, "We know our agents love to get onboard our ships and enjoy their own P&O Cruises experience, which is why we’re so excited to bring back our Holiday with Shine offer and make booking even more rewarding."

Points can be maximised when redeeming them against any new 2024 or 2025 P&O sailings, with a range on offer including four-night mini-breaks aboard Arvia, Christmas Caribbean fly-cruises or 30-night USA and Canada sailings.

Bolsover sales team leader Francesca Hurst recently redeemed points against a Norwegian Fjords sailing booked via the Shine Rewards scheme. Francesca said, "From the moment we boarded Iona in Southampton my expectations were exceeded. We dined at nearly all of the speciality restaurants with The Glass House being a favourite amongst the party. Thank you Shine for letting me experience all that Iona has to offer."