As the brand commits to "pack the value" with its new brand promise, agents can win a branded suitcase when booking before July 15th
Just Go! Holidays' new strapline, 'You pack the suitcase, we pack the value', hopes to establish the brand "as a great value operator with lots included and promote the convenience of booking with us as much is organised during the trips," according to Claire Dutton, trade sales manager.
Tying in with the new messaging is the chance to win a 28-inch suitcase. Any agents confirming bookings by July 15th (and sending references to agentcomps@justgoholidays.com by July 16th) will be in with a chance.
Claire continued, "As the new value promise logo and strapline includes a suitcase reference, we thought it might be fun to give agents the chance to win one to take on their own travels!"
The new branding has also been supported with a new landing page on Just Go!'s website, fresh agent window posters and social media assets. A page will be devoted to the new tagline in its 2026 brochures, which will be released in autumn.