Throughout January and February, prizes worth £40,000 are up for grabs, with agents automatically entered into the giveaway upon booking.
Agents booking Riviera trips this peaks period can earn escorted tours of their own to Vietnam, Sri Lanka, India or America's deep south or river cruises across Europe (all expenses paid!), Riviera voucher or merch packages worth over £3,000 each, iPads, AirPods, iPhones, HD TVs, Dyson Airwraps or hair dryers and more.
Vicky Billing, Riviera Travel's recently-promoted head of trade and partnerships UK & Ireland, said: "Our agent partners have always been brilliant for us and this year was no exception. We want to say a huge thanks to everyone for all their support.
"Agents will once again be central to our success in 2024 and we hope they are as excited as we are about our wide range of holiday choices. To give them even more reason to sell Riviera we're offering a range of fantastic prizes, with all bookings securing an equal chance to win. What better way to start the new year than landing a free getaway or the latest must-have tech."
Winners will be announced via Riviera Travel's trade social platforms.