A Fri-Yay giveaway aims to thank agents, with prizes awarded to random agents making Classic Collection bookings each week.
Prizes will be awarded every Friday in November, with entries to the draw awarded automatically with each booking.
Si Morris-Green, the operator's director of agency sales and marketing, explained: "As the dark nights return we hope that our random Fri-Yay weekly giveaways will spread some much-needed joy by turning every Classic Collection booking into a potential winning opportunity for agnets.
"During our 35 years in business, Classic Collection has enjoyed tremendous support from our agent partners so it's nice to be able to give back at what can be a challenging time of year. The more bookings that agents, the more chance they have of winning."
Winners will be announced on the operator's dedicated agent Facebook page each Friday, kicking off on November 3rd for bookings made since October 27th.