Celebrity Cruises has unveiled an all-new enhanced Rewards programme, giving agents the chance to redeem points on either a luxury gift for themselves or their clients.
The launch follows feedback from travel partners of the desire to treat their clients on holiday and marks a first-of-its-kind initiative in the cruise industry.
Designed as an extension of the ?everything and more taken care of? feeling of a Celebrity Cruises holiday, the special gifts mean guests feel treated as soon as they step onboard, helping to enrich agent relationships with their clients and the brand. This enhanced Celebrity Rewards programme kicks off from September 6, giving agents the option to redeem their Rewards Points on a range of gifts, from bottles of champagne and prosecco to cakes and chocolates, and even teddy bears for their youngest clients.
Nicola McNeish, head of sales at Celebrity Cruises, commented: ?We have listened to our amazing agents and partners, and the elevated Celebrity Rewards programme echoes their feedback, incorporating the option to give back to their clients. The support of our agents, particularly over the past 18 months, has been incredible and we hope the new Rewards scheme demonstrates that Celebrity Cruises is all about treating them and their valued clients.?
There?s also an option for agents to pen down a personalised message to accompany the surprise, which will then await guests onboard. Agents have to choose the preferred present from the catalogue and complete the online form, and Celebrity Cruises team will take care of the rest.
Alternatively, agents will be able to redeem their Rewards Points on a treat for themselves, as a thank you for their continued hard work and support. Travel partners can choose to redeem points directly onto their Rewards Mastercard or choose from a range of items such as gift vouchers and electronics.
