The new partnership will see the operator grow its market presence, with joint activities planned for the coming months.
American Affair's partnership with Brand USA will highlight America's diversity as an ideal holiday destination, spotlighting the operator's multi-state itineraries. Agent training opportunities will be made available to trade partners along with new marketing assets.
In celebration of the partnership, agents can earn a £150 Love2shop voucher on all new American Affair bookings made throughout the remainder of July.
Nick Talbot, American Affair's head of marketing, kicked off the partnership: "We’re delighted to be partnering with Brand USA, marking the beginning of an exciting chapter in American Affair’s growth journey.
"Our collaboration holds immense promise and, with Brand USA's expertise and knowledge, we’re confident we can collectively paint a compelling portrait of the USA that will attract more travel agents and their customers."
