American Holidays, Citalia and Sovereign Luxury Travel's first peaks campaign under its new ownership sees a whole host of savings across their portfolios, 20 fam trip places up for grabs, and an incentive to win a day out at the races
The peaks campaign runs from December 22nd, 2025, until the end of January 2026; sales director Simon Garrido promises, "We’ve taken all the usual fuss away from accessing our great seasonal offers, meaning there’s no laborious and frustrating codes to enter as you juggle the busy booking season.
"Discounts are automatically applied, which means our agent partners can focus on the customer and get their bookings right."
American Holidays bookings qualify for £200 off multi-centre itineraries with three or more different hotels, and £100 off twin-centre and cruise-stay bookings.
Citalia is offering £250 off multi-centres, £150 off twin-centres and £75 off single-centres of five nights or more.
Sovereign Luxury Travel is discounting bookings of five nights or more by £150 and 10 nights or more by £200.
Every agent booking a trip during the peaks promotion will earn an entry into a prize draw for one of 20 spots on a luxury fam trip with each brand, with winners drawn each Monday throughout the campaign.
Alongside the luxury fam, the Race to the Races promotion will enter all agents booking before January 31st, 2026, into a prize draw for a pair of tickets to a day at the races (with an evening concert) each Friday.
Head of trade partnerships Jorge Quibell added, "We are committed to making booking with any of the SHG brands easy, rewarding, and enjoyable… and with a consistent focus on making agents’ lives easier.
"We’ve already taken on board great agent feedback about creating lots of shareable social media sales assets that they can use. Alongside that we are driving efforts to build relationships across the trade, whether it is with marketing support, more shop visits, more focused sales and marketing materials or focused training. There is plenty more in the pipeline for 2026 and agents will certainly love the new SHG as it develops in the New Year."
