Every booking between November 19th and December 5th, 2024 will include a bonus incentive of £50 in reward points
Points can be redeemed against a whole host of vouchers and gifts via Scenic and Emerald Cruises' rewards platform.
Emerald Cruises is offering up to 30% off 2025 river cruises in Europe, including flights from London or 16 regional airports; a premium drinks package; and further savings worth up to £200.
Along with the £50 bonus and Black Friday savings, agents can save up to 25% and unlock a half-price Balcony Suite upgrade on select departures.
Scenic Luxury Cruises & Tours is also offering 30% off European river cruise departures during the Black Friday promotion. Savings up to 25% including flights, transfers and a free suite upgrade and extra discounts up to £200 apply to certain voyages.
Agents can redeem the £50 rewards by emailing rewards@scenic.co.uk with applicable booking references. The cut-off for Christmas delivery is November 29th, 2024.
Nick Hughes, Scenic Group's sales, strategy and partnership director, noted, "The Black Friday sales period always delivers from a volume point of view, ahead of turn of year.
"We want to incentivise trade partners via brand campaigns that are simple, that not only benefit their customers across both Scenic & Emerald Cruises, but also reward them for their efforts during this key period. There is a wide range of prizes to choose from so I’d urge agents to showcase our valuable offers to their customers and to reap the benefits too."
An agent toolkit has been developed to support agents' sales during Black Friday.