Spanning both trade and consumer channels, the campaign invites you to Expect More and offers up enhanced incentives, weekly holiday prize draws, and daily fam trip giveaways.
Rewards, redeemable on a Visa Black loadable debit card, have been upped to a maximum of £1,250 per booking. Classic Collection's accommodation partners have also joined in on the initiative, offering up a weekly holiday giveaway during the campaign period.
Daily fam trip places will also be given away throughout January, in what Si Morris-Green, director of agency sales and marketing, said is "our most inventive peaks campaign ever... rewarding our agent partners more than ever before."
A 24-page supplementary 'Expect More' digital and print booklet spotlights Classic Collection's core product, alongside savings of up to £200 on bookings of £2,000 more has been unveiled alongside the campaign. Joint promotion with agent partners and across social media, television and national newspapers will also support the peaks effort.
Morris-Green added that "For peaks, we'll be highlighting the full breadth and diversity of the Classic Collection product," with a series of 'by Classic Collection' guides hoping to do exactly that. Focusing on boutique and villa accommodation, multi-centre and aspirational holidays, and high-value options, the guides hope to drive higher-value bookings and therefore rewards potential.
Sister brand Classic Package Holidays has confirmed its trade-exclusive peaks campaign featuring rewards up to £100 per booking, 12 holidays up for grabs and seven places at July's CPH Fest in Türkiye.
