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Malta Tourism Authority launches over 50s training course for agents

The course spotlights Malta's mature tourism offerings, and gives agents the chance to win a selection of goodie bags upon completion. 

The Malta Tourism Authority (MTA) has developed and released an agent training course, dedicated to the over 50s market.

With the mature traveller more likely to be vaccinated and confident about travelling once restrictions are eased, the course showcases all Malta has to offer for agents' more mature clients. 

Six lessons focus on various aspects of Malta's tourist offering, including 'Where to Stay', 'Dining Out', 'Venture Out and About', 'Events Calendar' and 'Recommended Itineraries'. From Malta's Michelin-star offerings to it's sustainable and eco-friendly offerings, the comprehensive course offers a number of tools that agents can share with their clients. 

Agents who complete all six modules by May 14, 2021 have the chance to win one of 10 Maltese gastronomy goodie bags in a prize draw. The bags include a selection of Maltese ingredients, from local olive oil, honey, and liquor, as well as a selection of stationery.

Natalie Swinburne, trade marketing manager, UK & Ireland said: “We have developed this training course as the COVID-19 vaccine will create more confidence among the 50+ market to plan and book future trips to Malta. We want to ensure our travel agent partners have all product knowledge and tools to understand the needs of the 50+ traveller to generate those all-important enquiries and bookings. Now that Malta is reopening to travellers on 1 June 2021, we have also updated the ‘Reopening Course’ for agents, to include the most recent updates and protocols to ensure our trade partners are up to date on the latest entry and destination requirements.”

The training course can be completed here:

MTA's agent-dedicated Facebook can be joined here: 


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