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JTB launches new ‘Birthday Celebrations’ for agents

The Jamaica Tourist Board (JTB) has launched a new initiative to help agents celebrate their birthdays virtually.

Celebrants will receive a cake topped with sparklers and are given the opportunity to discuss their favourite Jamaica memories on an interactive video call. This is in partnership with the Ocean Coral Spring resort in Montego Bay. The hotel’s Sales Director and the ‘Blue Team’ also take participants on a virtual tour of the property. This is packaged with a birthday toast and cake cutting, singing, dancing, and cooking demonstrations to celebrate the occasion.

“All the lucky agents who join us to celebrate their birthday stand the chance not only to win a place on one of the amazing fam trips planned for later this year, but also the opportunity to win a luxury seven night "all inclusive" stay in a Daisy Club Family Room at Ocean Coral Spring for them and their family. Now that's what I call a birthday present” said Scott Harman, sales promotion manager UK & Ireland for Ocean Coral Spring.

The hotel is the one of the perfect resorts for all kinds of celebrations including birthdays, weddings and family reunions. Located on the seafront at Coral Spring and with access to a beach of white sand and turquoise water, it has modern rooms, spacious swimming pools, a water park, as well as many dining options. 

The winner of this special prize will be chosen in April 2022, which is a year of celebration for Jamaica, marking the country’s 60th anniversary of Independence. A designated committee within the Ministry of Culture, Gender, Entertainment and Sport are overseeing a calendar of events to celebrate it.

The Birthday Celebration sessions are hosted in the last week of each month. To take part, agents have to email jcahill@visitjamaica.com with their name, agency, date of birth, contact number and shipping address.

The JTB has engaged with partners in a new way during the pandemic, launching weekly ‘JAMAICA VIRTUAL VIBES’ sessions earlier in the year as a fun way to inform agents on product updates and destination news. From zip lining across the ocean to spa tours and cocktail masterclasses, live videos with informative hosts who transport attendees to Jamaica, and there are opportunities to win prizes for those taking part each week.


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