Jet2holidays' new competition helps agents become 'E-Shot Hotshots'

The competition offers agent partners the tools to optimise their E-Shot sales and the chance to win one of six prizes. 

Jet2holidays has continued its support of independent travel agents with a brand new competition, equipping agents with the tools to use E-Shots to communicate and boost sales effectively, while also offering the chance to win one of six prizes. 

Running until September 12, 2021, agents can register traderelations@jet2holidays.com to their database. They can learn about the importance of E-shots as a marketing tool with Jet2holidays' new 'E-Shot Hotshot' booklet. The booklet includes detailed advice on how agents can use E-shots to reach more customers, and gives agents expertise on growing databases, creating QR codes, creating inspiring content, adding sign up forms to social media and building the best E-shot. 

After taking in all the knowledge, agents can put their knowledge into practice by sending E-shots to their database using Jet2holidays content, which will be provided weekly via email and the tour operator's media library.

Each E-shot an agent sends will be on entry into the prize draw. 

The prizes include a radio advert, shop signage, an agency website, a paid social media campaign, outdoor advertising or a Jet2holidays office refit. Two prizes are available each week. 

Alan Cross, head of trade at Jet2holidays, said: “Over the last 18 months, buying habits have changed with more of us now shopping online and looking to social media for inspiration. That is why it is so important for independent travel agents to equip themselves with the marketing tools to attract customers and sell package holidays to drive business growth. 

"With international travel opening up, now is the time for agency partners to learn about the power of an email, as the opportunity to boost sales through E-shots is huge. We are always looking for new ways to help agents and this competition is another example of our unique and successful Partners2Success strategy in action. We look forward to seeing our agency partners learning new skills and entering our unmissable E-Shot Hotshot competition.”

www.trade.jet2holidays.com