The agent incentive includes daily prize draws via the tourism boards website.
To reward travel agents following one of the industry's most challenging years, the JTB is giving away up to six prizes per day. The competition started on December 7, and will run for 12 business days.
The range of prizes on offer include branded JTB merchandise, bottles of Appleton VX Signature rum, Fam trip places and some 'irie surprises'. The JTB encourages UK agents to join in the Christmas spirit and enter the prize draws at www.visitjamaica.com/uk/contest
Elizabeth Fox, regional director for UK & Northern Europe, Jamaica Tourist Board said, ?With all the difficulties that we?ve faced this year, our relationships with our key trade partners and agents has never been more important. We know that agents have worked tirelessly this year and we want to bring a little fun into their homes with the 12 Days of Jammin? Christmas to help brighten up these darker days with some great prizes. We are very much looking forward to continuing to work closely with our all-important trade partners, to help inspire their clients to travel to Jamaica in the near future.?
Agents can enter for every prize, with winners selected at random and announced everyday via the JTB's Facebook page here.
