10 visits in seven different ports will invite agents onboard Pursuit and Journey to experience the product first-hand.
300 existing and prospective trade partners will be invited aboard Pursuit and Journey, with intimate groups experiencing a full tour of the ship and a three-course lunch at the ships' specialty restaurants with an Azamara representative.
The ship visit programme kicks off this week in Greenock on July 20th, followed by Liverpool (July 22nd and 23rd), Leith (July 31st), Aberdeen (August 21st), Dublin (August 30th), Belfast (August 31st), and Southampton (September 8th), ahead of Journey's sailing south for a Mediterranean summer season.
Stuart Pearce, head of Trade Sales UK & Ireland, explained: "We have had an incredible response from agents wanting to attend these visits, and are delighted to be welcoming so many onboard this summer, some of which will be experiencing Azamara for the very first time.
"Trade sales currently account for the majority of our bookings here in the UK, so it’s extremely important to us that we continue to strengthen our fantastic network of partners, as we target continued growth in the market and globally."
The cruise line's trade support includes its new trade loyalty platform, regular incentives, and competitions.
