Agents joined the Cities of Western Med voyage from Livorno to Marseille, experiencing the Azamara product and service first-hand on-board with a full day of product training.
The small-ship cruise line took the next step its strategy to increase engagement and support for its trade partners, fully immersing agents in the Azamara ethos aboard Azamara Quest as they learned what the cruise line stands for and offers its guests: from the Always Azamara inclusions to Extended Destination Days on land.
Head of trade sales for the UK & Ireland, Stuart Pearce, explained: "It’s been a fantastic few days and an absolute pleasure to welcome agents from all around the British Isles to sail with us.
"We know that firsthand experience, a thorough understanding of the product, and personal connections are all powerful sales tools, and we’re sure that following this event, our agent partners will feel more confident and better equipped than ever to sell Azamara."
Agents were hosted by Stuart, along with stategic account sales manager Nikki Singleton and business development manager Adam Morris.
Last month's Seminar at Sea marked the latest in a series of trade commitments from Azamara as the cruise line targets further growth in the market and globally: greater support and rewards for agents is a key factor in driving the strategy.
